I don't mean to give away professional secrets, but San Diego radio stations get together periodically to ascertain the "State of the Radio Business" in the market. It's not like we're conspiring, or anything, but we just talk about Best Practices and stuff. The organization has undertaken a formal study of the perception of the radio business, through the point of view of some large, local advertisers.
[SIDENOTE: Of course, Jazz 88.3 does not carry advertising, but we do seek and enjoy the financial support of local businesses who appreciate the value of the service we provide. From that standpoint, the thoughts of the "advertising community" are important to us, too. We are, after all, players.]
Anyway, without sounding like we're patting ourselves on the back, at least according to these advertisers, Radio, as a medium, is doing just fine, thankyouverymuch!